Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow® Tea Among Partners From champagne and tea to bagels and bread, major national brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow® Tea have chosen to team up with Eggland's Best, America's #1 egg, for a powerful lineup of promotions this spring.
“Eggs are purchased every other week by 90 percent of households, making for a powerful consumer market,” says Charles T. Lanktree, Eggland's Best, Inc. President and CEO. “Combined with our national availability, Eggland's Best can offer marketing promotions that allow other nationally recognized and respected brands to partner with the leader of this vital category.”
The pioneer in the egg category, Eggland's Best has achieved double-digit growth in each of the past six years, as consumer demand continues to grow. As a part of the company's multi-faceted marketing campaign, the promotional partnerships will offer a series of value-added coupons to consumers and include:
- Sara Lee Bagels -- Eggland's Best coupons will be featured on 17 varieties of Sara Lee bagels during May.
- Korbel Champagne -- The ultimate spring brunch promotion for Mimosa and Eggs Benedict lovers, Eggland's Best coupons will be distributed on Korbel neck hangers in March and April.
- Gold Medal Flour -- Instantly redeemable Eggland's Best coupons on-pack of Gold Medal flour five-pound bags in March.
- Roman Meal Bread -- Special savings booklet featuring Eggland's Best and other health-oriented brands will be distributed in packages of Roman Meal bread from April through June.
- Bigelow® Tea -- In-pack savings booklets highlighting Eggland's Best will be available in Bigelow® Green Tea, Earl Grey, Constant Comment, and other leading varieties beginning in March
To ensure high quality and great farm fresh taste, Eggland`s Best eggs are subjected to the most rigorous testing in the industry. Eggland's Best eggs are higher in Vitamin E, contain only 180 mg. of cholesterol, 25% less saturated fat; 100 mg of Omega 3 which is three times the amount in regular eggs, 185 mcg of Lutein, and contain 40% of a person's daily iodine requirement.
Eggland's Best eggs have approval from the American Diabetes Association and the American Dietetic Association to carry exchange list verification on their packaging; consumers can exchange one large EB egg as a meat substitute
Eggland's Best eggs are patented under the title “Eggs Compatible with Cholesterol Reducing Diet and Method of Producing the Same,” and are inspected by the USDA. Stamped with the distinctive “EB” mark and certified as Kosher, EB eggs are sold in supermarkets throughout the country. For more information, please visit www.eggland.com.