Eggland's Best Eggs

Charles Lanktree, CEO of Eggland's Best, recently sat down with Robert Reiss, host of The CEO Show, to discuss how Eggland's Best has rejuvenated an entire industry that provides a staple of the American diet.  Lanktree said, “Create a product that satisfies a need or want, build a brand and make sure your differentiation is significant, not just fluff, something real and palpable to the consumer. Make sure you have the ability to consistently deliver the goods. Then advertise to inform your customers of the uniqueness and availability of the product”  To read the article in its entirety, click here.