Eggland's Best Eggs

NEW YORK, August 4, 2009 – Eggland’s Best (EB) has again been singled out by retailers nationwide in the annual Refrigerated & Frozen Foods (R&FF) Retailer Magazine Category Colonel Awards.  With the 2009 Award, Eggland’s Best maintained its first-place position in the egg category, having received the Category Colonel Award every year since its inception.  The winners will be featured in the September 2009 issue of R&FF Retailer Magazine.
 
“It is a privilege to receive the Category Colonel Award for the third consecutive year,” said Charlie Lanktree, President and Chief Executive Officer of Eggland’s Best. “Our retail customers are very important to us.  To again be recognized by them for our taste and nutrition, solid pricing and value-added promotions is an honor.”   The Colonel Award complements EB’s 140+ months of double-digit sales growth and numerous awards that the Brand has received over the past 5 years. 
 
A brand’s selection as a Category Colonel is based on voting by thousands of retailers across the country and is recognition that the winner represents the best trading partner in the category.  In the balloting, retailers are asked to vote for the manufacturer in each category that ranks highest and most consistent in the following areas: 1) delivering product on-time, accurately and in the quantities promised; 2) providing the most valuable retail promotions and pricing; and 3) maintaining the highest level of communication that results in mutually beneficial solutions.
 
In addition to the Eggland’s Best brand, EB is the leading producer of Private Brands for retailers nationally.  The Category Colonel Award confirms Eggland’s Best Inc. longstanding commitment to Better Taste, Better Nutrition, and Better Eggs for its consumers, and the most productive relationships with its retailers.
 
About Eggland’s Best Eggs
Eggland's Best is the No. 1 branded egg in the U.S.  and is the recipient of many awards and recognitions, including the Gold Seal for Superior Taste from the American Masters of Taste for seven consecutive years; the American Culinary Federation’s Seal of Approval; the Good Housekeeping Seal of Approval;  Men’s Health pick as a “Top 125 Food for Men” for five consecutive years; Women’s Health  choice as a “Top 100 Best Food for Women;” The Crystal Egg Award from the International Egg Commission; and the National Health & Wellness Club’s Stamp of Approval for flavor, quality and nutrition. Eggland’s Best is the Official Egg of the 44th Pillsbury Bake-Off® Contest.
 
Compared to ordinary eggs, EB eggs contain 25 percent less saturated fat, 200 mcg of lutein for eye health, provide ten times more Vitamin E, and 19% less cholesterol (175 mg vs. 215 mg). Plus Eggland’s Best eggs contain 40 percent of the daily requirement for iodine and three times more Omega 3 than ordinary eggs.
 
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