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Eggland's Best Now Even More Nutritious

Jan 20, 2010 By: Mary Johnson, Weber Shandwick

NEW YORK, January 20, 2010 – The Best Nutrition Just Got Better.™  Eggland’s Best, Inc. (EB), America’s No. 1 branded egg, announced additional improvements to its already nutritionally superior egg.  All EB egg varieties – large, extra large, jumbo, cage-free and organic – now contain four times more Vitamin D and over three times more Omega-3 compared to ordinary eggs.  EB eggs also contain high levels of Vitamin B12 and Vitamin E, and are a good source of Vitamin A and Vitamin B2.  Additionally, they contain 25 percent less saturated fat and 19 percent less cholesterol than regular eggs.
 
As part of a healthy diet, recent studies indicate increased Vitamin D consumption can help prevent diabetes.[1]  Additionally, a low level of Vitamin D has also been linked to obesity in study participants and individuals experiencing chronic pain.[2]  Ongoing research also shows a diet rich in Omega-3 can help reduce one’s risk of high cholesterol and cardiovascular disease.[3]
 
“After extensive testing and development, we have successfully increased the nutritional value of Eggland’s Best eggs without sacrificing EB’S great taste or increasing the price,” said Charlie Lanktree, CEO of Eggland’s Best.  “EB eggs have always been the better eggs and now they are even more nutritious.”
 
When incorporated into a healthy diet, EB eggs can provide a simple way to increase the nutrient intake of several nutrients most Americans lack in their diet.  “One of the major barriers to healthy eating is lack of convenience,” said registered dietitian Julie Upton, MS, RD, co-author of Energy to Burn: The Ultimate Food and Nutrition Guide to Fuel Your Active Life.  “With increased amounts of Vitamin A, B2, B12, D and Omega-3 plus several other vitamins and minerals, Eggland’s Best eggs are a convenient nutrient booster.  As a healthy breakfast or snack, EB eggs provide the nutrition and energy to help you stay nourished and active all day long.”

[1] “Benefit Of Vitamin D In Diabetes And Other Chronic Diseases,” MedicalNewsToday.com. 13 Jan 2009. http://www.medicalnewstoday.com/articles/135257.php

[2] McCarthy MF, “Poor vitamin D status may contribute to high risk for insulin resistance, obesity, and cardiovascular disease in Asian Indians,” Medical Hypotheses. 2009 Jun;72 (6):647-51. Epub 2009 Feb 12.
http://www.ncbi.nlm.nih.gov/pubmed/19217213
Turner MK, Hooten WM, Schmidt JE, Kerkvliet JL, Townsend CO, Bruce BK, “Prevalence and clinical correlates of vitamin D inadequacy among patients with chronic pain,” Pain Medicine. 2008 Nov;9(8):979-84. Epub 2008 Mar 11.
http://www.ncbi.nlm.nih.gov/pubmed/18346069
 
[3] Lavie CJ, Milani RV, Mehra MR, Ventura HO, “Omega-3 polyunsaturated fatty acids and cardiovascular diseases,” Journal of American College of Cardiology. 2009 Aug 11;54(7):585-94.
http://www.ncbi.nlm.nih.gov/pubmed/19660687?itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum&ordinalpos=36
 

About Eggland’s Best Eggs
Eggland’s Best is the No. 1 branded egg in the U.S., and their good nutrition just got even better without sacrificing their great taste. Now, EB eggs are higher in Vitamin D, E and B12, and a good source of Vitamin A and B2. They have 25 percent less saturated fat and three times more Omega 3 than ordinary eggs. Eggland’s Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; the Good Housekeeping Seal from Good Housekeeping Research Institute; one of the Top 125 Foods for Men in the Men’s Health annual nutrition awards for five consecutive years (2005-2009); one of the top 100 Best Packaged Foods For Women according to Women’s Health magazine (2007); The Crystal Egg Award from the International Egg Commission; and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition. Eggland’s Best is the official egg of the 44th Pillsbury Bake-Off® Contest.
 
The distinctive “EB” stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland’s Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, cage free and organic varieties, and are certified as Kosher. For more information, visit www.egglandsbest.com.
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