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Eggland's Best Awarded “Best New Product” from Progressive Grocer

Eggland's Best Awarded “Best New Product” from Progressive Grocer

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Emily Prager, Coyne Public Relations

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Eggland's Best Awarded "Best New Product" From Progressive Grocer

America's No. 1 Branded Egg Takes Home Award for their Hard-Cooked and Peeled Eggs

Cedar Knolls, NJ, August 21, 2012 - Progressive Grocer has released today their annual list of "Editors' Picks," and has awarded Eggland's Best's Hard-Cooked and Peeled Eggs as one of this year's recipients.more

The award recognizes the best new consumer products introduced in the past year in all store categories including fresh foods, dairy and center store, among others. Recipients must meet strict criteria, and are judged based on innovation, superior quality and value to retailers and consumers.

"Eggland's Best is honored to be one of the best new products included in Progressive Grocer's 2012 Editors' Picks," said Charles T. Lanktree, President and CEO of Eggland's Best. "We are pleased to be recognized by the editors of Progressive Grocer for our superior nutrition, taste and quality, and are proud to be among the leaders in consumer product innovation."

For the 2012 Progressive Grocer "Editors' Picks Award," the editorial team tested hundreds of product samples, and gave high marks for originality and superior quality.

"Eggland's Best Hard-Cooked and Peeled Eggs deliver on consumer demands for convenience, ease of preparation and good nutrition," said Jim Dudlicek, editor-in-chief of Progressive Grocer. "Our staff was impressed with the product's ability to satisfy the widely varying needs of today's grocery shoppers."

Sales of Eggland's Best eggs have achieved double-digit growth each year for the last 16 years. Hard-Cooked and Peeled Eggs continue that tradition of unprecedented growth and continue to achieve additional distribution.

Eggland's Best eggs are also available in large, extra large, jumbo, cage free, organic and liquid egg whites varieties. What sets Eggland's Best apart from ordinary eggs is their wholesome, vegetarian hen feed, strict quality assurance program and localized production, enabling delivery of the freshest possible and best tasting Eggland's Best eggs to supermarkets.

The Eggland's Best Hard-Cooked and Peeled Eggs provide the same great nutrition as the Eggland's Best shell eggs. All Eggland's Best eggs deliver on the company's motto of better taste, better nutrition, better eggs. They also contain 25 percent less saturated fat, 10 times the vitamin E, twice the amount of vitamin D and omega-3 fatty acids than ordinary eggs, and are a good source of vitamins B2 (riboflavin), B5 and B12. In addition, Eggland's Best eggs have a harder shell, plumper yolk and are creamier in consistency compared to ordinary eggs.

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About Eggland's Best Eggs

Eggland's Best is the No. 1 branded egg in the U.S. and is an excellent source of Vitamin D, E, and B12 and a good source of riboflavin. EB eggs have 25 percent less saturated fat and more than two times Omega-3 than ordinary eggs. Eggland's Best eggs are the recipients of many awards including the Gold Medal for superior taste, appearance and freshness from The American Masters of Taste; the Good Housekeeping Seal from Good Housekeeping Research Institute; one of the 25 Healthiest Foods for Women by Prevention Magazine (2010); one of the Best Packaged Foods by Prevention magazine (2012); a Progressive Grocer Editors' Pick (2012); Best Grab-and-Go Breakfast Food by Health magazine (2011);one of the Top 125 Foods for Men in the Men's Health annual nutrition awards for seven consecutive years (2005-2011); "Best Egg" by Men's Health magazine on their list of Top 20 Organic Foods (2010); one of the top 125 Best Packaged Foods For Women according to Women's Health magazine for three years (2008,2010,2011); a top five "superfood" picks according to American Baby magazine (2010); and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of taste, nutrition and quality. Eggland's Best hens are fed a strictly controlled, high-quality, wholesome, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. EB eggs are available in large, extra large, jumbo, cage free, organic, hard-cooked, liquid egg whites, and are certified as Kosher. For more information, visit www.EgglandsBest.com.