Eggland’s Best Earns the Good Housekeeping Nutritionist Approved Emblem

EB eggs offer superior nutrition, freshness, versatility and taste compared to ordinary eggs

Cedar Knolls, N.J., February 23, 2021 – After a rigorous evaluation process by the Good Housekeeping Institute’s Nutrition Lab, Eggland’s Best (EB) shell eggs have been recognized with the Good Housekeeping Nutritionist Approved Emblem for their verified superior nutrition. Compared to ordinary eggs, EB eggs contain 25% less saturated fat, six times more vitamin D, more than double the vitamin B12 and omega-3s, and 10X more vitamin E, which is due to Eggland’s Best’s proprietary all-vegetarian hen feed.

The Good Housekeeping Nutritionist Approved Emblem was developed to help consumers lead healthier lives by empowering them to make informed food choices. Not only does the emblem provide a solution for those looking to be more health-conscious, but the products selected are also practical and evoke the tried-and-tested assurance of the Good Housekeeping brand in the food space. The Nutrition Lab assesses food products based on specific nutritional criteria as well as taste, simplicity, convenience and transparency.

“The Good Housekeeping Institute is committed to providing consumers with evidence-based nutrition content and recommendations that can help shoppers make smarter choices and maximize their personal health and wellbeing,” said Good Housekeeping Institute’s Registered Dietitian Nutritionist Stefani Sassos MS, RDN, CSO, CDN. “While evaluating EB eggs, we were able to verify that Eggland’s Best contains superior nutrition such as double the omega-3 fatty acids and six times more vitamin D compared to ordinary eggs. Incorporating Eggland’s Best eggs into your diet is a simple and delicious way to ensure you and your family are obtaining essential vitamins and nutrients.”

“We are thrilled to have our superior nutrition verified by the Good Housekeeping Institute and be granted the Good Housekeeping Nutritionist Approved Emblem,” said Charlie Lanktree, CEO of Eggland’s Best. “Eggland’s Best aims to provide shoppers with the only eggs that offer better taste, freshness, and nutrition, and this emblem is a testament to that commitment.”

Eggland’s Best eggs also contain a variety of micronutrients that can help support a healthy immune system. Most micronutrients are not produced in the body and must be derived from the diet.

“The Good Housekeeping Nutritionist Approved Emblem is a great tool for consumers looking for the most nutritious options, such as EB eggs, while scanning the aisles at the grocery store,” said Marissa Meshulam, Registered Dietitian Nutritionist, and founder of MPM Nutrition. “I only recommend Eggland’s Best eggs to my clients because they taste great and also offer a mix of micronutrients that support immune health so my clients and I can feel our absolute best.”