Eggland’s Best ventures into pickleball, offering unique culinary experiences in 2024
Cedar Knolls, N.J., January 16, 2024 – It’s a match made in heaven! Eggland’s Best has teamed up with Kittch, the culinary livestreaming sensation, and the Association of Pickleball Players (APP), the preeminent pickleball organization, to put great-tasting, egg-centric food at the center of pickleball. Through the partnership, Eggland’s Best will embark on its first venture into America’s fastest-growing sport, bringing delicious culinary creations to the forefront of the foodie entertainment experience.
Pickleball enthusiasts and culinary connoisseurs can join in on the fun by visiting the Kittch’n Courtside Eggs-perience at the APP’s four Major tournaments in 2024, with stops including Miami on March 20-24, New York City on May 22-26, Southern California on June 26-30 and Fort Lauderdale on December 4-8. These events will feature an exclusive opportunity for fans to get a taste of chef-curated recipes starring Eggland’s Best eggs, egg-citing games, unique photo opportunities and more. In addition to the Kittch’n Courtside Eggs-perience popping up at four Major APP Tour events, Eggland’s Best will also have a presence during the livestream of the remaining 8 tournaments in 2024.
“We are excited—or should I say ‘egg-cited’—to partner with the award-winning team at Eggland’s Best to add a delicious and engaging experience for pickleball fans at four APP Major events, which are set to be some of the biggest events in APP history,” said Tom Webb, APP chief marketing officer. “We’re also grateful for our friends at Kittch, who continue to set a high standard for collaboration by elevating the APP Tour experience through one-of-a-kind partnerships with leading brands.”
Throughout 2024, Eggland’s Best will encourage fans to get active and embrace physical activities like pickleball by giving fans the chance to win wellness-oriented prizes to plus up their nutrition and fitness game. Additionally, Eggland’s Best will be teaming up with Kittch’s squad of chef ambassadors to whip up delicious recipes, livestreamed on Kittch.com. The year-long partnership will put egg-centric recipes at the heart of pickleball, proving that Eggland’s Best eggs are the secret ingredient to take any recipe to the next level!
“We are thrilled to join forces with the Association of Pickleball Players and Kittch to offer our fans an unparalleled opportunity to taste new recipes and experience the game like never before,” said Kurt Misialek, President and CEO of Eggland’s Best. “Eggland’s Best is committed to providing consumers with great-tasting eggs that have superior freshness and nutrition. Through this partnership, we’ll be able to showcase the superior quality of our eggs in innovative and engaging ways, with pickleball at the center of it all!”
"In pursuit of our vision at Kittch to help consumers rediscover the joys of cooking, we are thrilled to partner with Eggland’s Best to bring the best-tasting eggs into kitchens everywhere," said Brian Bedol, CEO and co-founder of Kittch. "Through this collaboration, we are able to deliver wholesome ingredients that make great-tasting recipes, and we’re kicking it up a notch with pickleball fun thanks to the Association of Pickleball Players Tour!"
Compared to ordinary eggs, Eggland’s Best eggs contain six times more Vitamin D, 25 percent less saturated fat, more than double the Omega-3s, 10 times more Vitamin E, and more than double the Vitamin B12. The superior nutrition of Eggland’s Best is due to its proprietary all-vegetarian hen feed that contains healthy grains, canola oil and a wholesome supplement of rice bran, alfalfa, sea kelp and Vitamin E.
Eggland’s Best eggs have been the recipient of more than 100 awards and honors for the product’s superior taste, nutrition, freshness and variety. For more information on Eggland’s Best eggs and delicious recipes, visit www.egglandsbest.com. Follow on Instagram and Facebook to stay in the know about upcoming promotions around pickleball and more!
More information about upcoming APP events—including Tour dates, registration and ticket information—is available on theapp.global.