Cedar Knolls, NJ – February 13, 2020 – Eggland’s Best (EB), the nation’s #1 selling branded egg, is excited to announce its national sponsorship of The Color Run™, the happiest 5K on the planet, to continue its mission of empowering families to choose a healthier lifestyle with nutritious and wholesome foods. With more than 40 events taking place from New York City to Los Angeles in 2020, The Color Run and Eggland’s Best will remind runners and spectators that fitness and nutrition go hand-in-hand.
“Our mission at The Color Run is to bring people together and make the world a happier, healthier place,” said Amanda Hewlett, Managing Director of The Color Run. “We choose to work with likeminded brands such as Eggland’s Best, that strive to bring happiness and healthier options into people’s lives. We are thrilled to have America’s favorite egg on board as a national sponsor.”
The Color Run is an untimed 5 kilometer run during which Color Runners are doused from head to toe in a different colored powder at each kilometer mark. Once the race is over, the fun continues at the Finish Festival, a larger-than-life party equipped with music, dancing, photo ops, and activity booths, and more. Eggland’s Best fans can head to www.thecolorrun.com to sign up for a race near them. While at the race, fans are encouraged to stop by the Eggland’s Best Finish Festival tent to meet and take photos with Eggie, the Eggland’s Best mascot, while also partaking in family activities with a chance to win some “egg-cellent” EB swag.
“At Eggland’s Best, we know that fun, nutrition and fitness is top-of-mind for families participating in The Color Run™ races across America,” said Charlie Lanktree, CEO of Eggland’s Best. “We’re excited to be a part of this movement, and that we have the opportunity to motivate families to stay healthy by choosing nutritious and wholesome foods, they can feel good about serving their families.
“Eggland’s Best eggs are the perfect pre- and post-run snack,” said Registered Dietitian and Nutritionist Dawn Jackson Blatner. “EB eggs have six times more vitamin D and more than double the omega-3s than ordinary eggs. This is especially important for Color Runners as Vitamin D helps the body absorb calcium to keep bones healthy and the protein and omega-3s also help reduce soreness and aid in recovery after a run.”
About The Color Run™
Since its debut in 2012, The Color Run has hosted more than 8.4 million Color Runners in 50 countries at over 1,300 events making it the single largest event series in the world. With no winners or official times, The Happiest 5K on the Planet celebrates healthiness, happiness, and individuality. The Color Run helps participants achieve their fitness goals by providing a fun, unintimidating running environment. To learn more about The Color Run, visit The Color Run website.
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The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including The Color Run Night®, Pumpkin Nights, Dam Train Race, Electric Run® and Soul Pose™.