Research shows EB eggs have superior nutrition, freshness, and taste compared to ordinary eggs
A diligent evaluation process by the Good Housekeeping Institute’s Nutrition Lab has verified Eggland’s Best shell eggs’ superior nutrition, earning them the Good Housekeeping Nutritionist Approved Emblem. Due to Eggland’s Best proprietary all-vegetarian hen feed, Eggland’s Best eggs contain six times more Vitamin D, 10 times more Vitamin E, 25% less saturated fat, more than double the Omega-3s, and more than double the Vitamin B12 compared to ordinary eggs.
The Good Housekeeping Nutritionist Approved Emblem was created to help consumers lead healthier lives by empowering them to make informed food choices. This emblem provides a solution for those who aim to lead a healthier lifestyle.
“The Good Housekeeping Institute aims to maximize consumers’ overall health and wellbeing by providing trustworthy, evidence-based nutrition content and recommendations that will allow for smarter shopping choices,” said Registered Dietitian Stefani Sassos, MS, RDN, CSO, CDN, Deputy Director of the Good Housekeeping Institute Nutrition Lab. “Further testing proved that Eggland’s Best eggs contain higher levels of nutrients compared to ordinary eggs, such as double the Omega-3 fatty acids and six times more Vitamin D which help promote optimal health.”
The products are carefully selected based on practicality and allow consumers to shop with the tried-and-tested confidence from the Good Housekeeping brand in the food space. The Nutrition Lab assesses food products based on strict nutritional criteria as well as taste, simplicity, convenience, and transparency.
“At Eggland’s Best, our goal is to provide shoppers with the only egg that offers superior taste, freshness, and nutrition, “said Kurt Misialek, President and CEO of Eggland’s Best. “We are truly thrilled that our superior nutrition has been verified by The Good Housekeeping Institute and are proud to provide the highest quality egg for consumers.”
Eggland’s Best hens are fed a proprietary, high-quality all-vegetarian diet, that contains healthy grains, canola oil, and a wholesome supplement of rice bran, alfalfa, sea kelp, and Vitamin E.
“While shopping, consumers can use helpful tools such as The Good Housekeeping Nutritionist Approved Emblem to ensure they’re buying the most trusted, nutritious options,” said Dalina Soto, Registered Dietitian Nutritionist. “Eggs are extremely versatile and easy to add to any meal, however, only Eggland’s Best eggs contain more essential nutrients to fuel you and your family.
In addition, independent testing has revealed that Eggland’s Best eggs have stronger shells than ordinary eggs, which leads to less breakage and helps them stay fresher longer. Eggland’s Best’s patented method of production and verification ensures that every Eggland’s Best egg has these superior qualities.
About Good Housekeeping
Celebrating 137 years, Good Housekeeping (GoodHousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 53+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves. The Good Housekeeping Institute’s state-of-the-art labs combined with Good Housekeeping’s seasoned editorial talent is unparalleled. Staffed by top engineers, scientists and technology experts, the GH Institute tests and evaluates thousands of products each year for the magazine, website and for the Good Housekeeping Seal and the Green Good Housekeeping Seal, which are among the most recognized and trusted consumer icons in the world today. Good Housekeeping, which also has five international editions, is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 157.4 million readers and site visitors each month — 60% of all millennials and 52% of all Gen Z over the age of 18 (Source: 2021 comScore Multi-Platform © MRI-Simmons (11-21/F21). The company publishes nearly 260 magazine editions and 200 websites around the world.