Eggland’s Best Continues its Commitment to Fighting Breast Cancer, Aligning with Komen’s Mission to Save Lives.
Cedar Knolls, NJ – September 24, 2019 – This year marks a decade of Eggland’s Best (EB) “going pink” as part of its partnership with Susan G. Komen® in the fight to end breast cancer. Eggland’s Best is committed to providing support to help fund Komen’s mission to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
“Our partnership with Eggland’s Best over the past decade has been crucial in supporting the fight to end breast cancer,” said Christina Alford, Komen SVP of Development. “More than 42,000 women and men in the U.S. are expected to die this year from breast cancer, and that is unacceptable. Partners like Eggland’s Best are helping save lives through their generous funding.”
To illustrate EB’s commitment and encourage consumers to join the fight against breast cancer, the iconic red EB-stamped eggs will proudly feature Susan G. Komen’s staple pink Running Ribbon® throughout the entire month of October, a month dedicated to raising awareness for breast cancer. During this time, Eggland’s Best egg cartons will also feature Susan G. Komen® graphics. In 2018-2019, Eggland’s Best will donate $100,000 to Susan G. Komen® regardless of sales.
“Breast cancer touches nearly every American, and we will continue to support research and education to help eradicate this awful disease,” said Charlie Lanktree, CEO of Eggland’s Best. “We are committed to helping make an impact with the goal of saving lives.”
“A diet that includes nutrient-rich foods like Eggland’s Best eggs is important for all people, including those who are trying to manage all types of diseases, such as breast cancer,” said Registered Dietitian and Nutritionist Dawn Jackson Blatner. “Eggland’s Best eggs contain more nutrients than ordinary eggs so it’s one easy swap that can add more nutrition into everyone’s diet.”
About Susan G. Komen®
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.